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About Us

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About SNEIK

Founded in 2009, SNEIK is China's first automotive parts manufacturer and supply chain service provider that integrates production, R&D, integration, and sales. Guided by the product development philosophy of “OEM Quality, Trusted Choice”, SNEIK is deeply involved in the full supply chain management and optimization process, committed to delivering high-quality, full-range automotive parts and maintenance solutions to customers worldwide.

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Office and Warehousing

SNEIK has 100,000 square meters of storage space. It has 20,000 SKUs and 2 million pieces in stock. It can guarantee that the customer will ship within 7 days of payment. Ship to automotive parts customers and dealers around the world.

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Complete products · meet demand

Our product portfolio covers 13 major vehicle systems, including engine, transmission, braking, chassis, fuel injection, lighting, lubrication, filtration, body systems, air conditioning, driveline systems, maintenance consumables, and installation tools—offering over 100,000 SKUs, with coverage for more than 95% of global vehicle models. We have also established long-term strategic partnerships with many world-renowned auto parts manufacturers.

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Global Network · Localized Service

Headquartered in the Hongqiao North Economic Zone of Shanghai, China, SNEIK benefits from a superior geographic location and strong logistics capabilities. Domestically, we operate 30+ central warehouses and thousands of retail outlets, and have established over 20 international warehouses across key global markets, building an intelligent, efficient supply chain to support worldwide operations.

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Talent-Driven · Professionally Built

With a team of over 500 employees, SNEIK is structured into specialized departments including manufacturing bases, general management, standardization center, planning, R&D, quality control, finance, procurement, customer service, after-sales, domestic sales, international trade, IT, digital marketing, e-commerce, and logistics. We are deeply committed to talent development, technological innovation, and continuous improvement in service and product quality.

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We adhere to the “Three High Standards”:

High-precision product design

High-quality material selection

High-standard manufacturing process

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What We Pursue

Shanghai Hongyu Trading Co., Ltd. adheres to the principle of integrity, responsibility and win-win. It drives the R&D process according to customer needs and continuously innovates in technology, product solutions and business management to be the best partner in the auto parts industry.

Why Choose Us

Efficient supply chain

To break the supply barrier, independent brands, international brands as a supplement, to provide dealers with a wide range of models of products, and the headquarters has a strong purchasing ability, rapid product update, unified purchase and marketing, reduce intermediate links, convenient supply, reduce operating costs, enhance franchisee profit.

Intelligent management system

The company and domestic well-known IT companies cooperate to establish a set of perfect information management system, including product procurement, logistics distribution, commodity management, sales management, profit analysis, customer management and other functions, so that you can conveniently achieve IT management.

Brand product promotion

The company has made specific plans for brand promotion, and has rich media resources, including TV, radio, communications, professional magazines and network media, which can rapidly expand its popularity in the regional market. Schnike provides strong brand endorsement to build consumer confidence for users.

Professional operation support

Provide franchisees with professional planning and support for a series of promotional activities from site selection to store decoration, personnel, product display, opening and explosive product support, so as to enable franchisees to realize opening and profit.

Marketing planning support

The company's perfect chain standardization system can provide franchise with a series of personal services from location construction, opening activities, product distribution, promotion to operation management, customer service, personnel training, business analysis, profit improvement and so on, so that the store operation is no longer laborious, and help franchisees easily realize systematic management.

Comprehensive operation training

The company has a perfect training system 5T structure, set up a chain operation training college, franchisees can get shop opening, products, store operation, management, store manager, sales skills, customer service and other systems of training; At the same time, franchisees can also put forward training needs according to store conditions. The college will conduct targeted training according to specific needs, improve the level of store operation and management, and gain more profits.

Special team support

The company's perfect supervision system, professional store patrol supervisors will regularly inspect the store, find the store operation problems will give timely guidance, quickly solve the problems encountered by franchisees, achieve sustainable profit.

Major Events Of Enterprise

  • 1998
  • 2004
  • 2006
  • 2009
  • 2012
  • 2014
  • 2015
  • 2016
  • 2017
  • 2019
  • 2020
  • 2021
  • 1998
      • The team was initially established in 1998
      • Introduce advanced foreign technology and set foot in the field of automotive transmission belts.
  • 2004
      • Brand operation in 2004
      • Be a pioneer in the industry and take the lead in branding operations, creating the “Schneider” brand.
  • 2006
      • Scale expansion in 2006
      • Based in Shanghai and radiating across the country, it has successively established branches in Shanghai, Beijing, Guangzhou, etc.
  • 2009
      • Macro layout in 2009
      • From 2009 to 2020, more than 60 offices and hundreds of secondary distributors were established in various provincial capitals, municipalities directly under the Central Government, and first-tier cities, achieving full coverage in the mainland except for Hong Kong, Macao, and Taiwan.
  • 2012
      • 2012 product expansion
      • Extending from a single transmission belt to over 10000 single products in four categories: timing belt set, timing chain set, accessory set, and circulating water pump.
  • 2014
      • New brands in 2014
      • Schneider adheres to a sound channel protection policy and cannot meet the huge demand of the market. Therefore, the transmission system will be prepared to launch the new brand “Carl Daler” with equally stringent standards. Currently, more than 100 provincial and municipal level agents have been established throughout the country.
  • 2015
      • Internet in 2015+
      • The company established an e-commerce department and opened Tmall and JD flagship stores. Further improve the brand’s influence on terminals and car owners.
  • 2016
      • Customized services in 2016
      • To meet the personalized needs of different customers, the company has established a OEM business unit to provide OEM services to many well-known domestic enterprises and chain institutions.
  • 2017
      • Chain transformation in 2017
      • Based on existing distributors, gradually transform into hundreds of chain stores, unify VI image, and expand industry influence.
  • 2019
      • 2019 Project Extension
      • The addition of seven major categories, including braking systems, electronic injection systems, suspension systems, maintenance systems, filtration systems, lighting systems, and auxiliary tools, has laid a solid foundation for the company’s strategic transformation.
  • 2020
      • 2020 Strategic Transformation
      • “Channel sinking reduces intermediate links, and Schneider Auto Parts Mall is established with a business radius of 5 kilometers.”. Maximize service efficiency and product cost-effective with a business architecture of factories, central warehouses, shopping malls, and maintenance terminals. Currently, dozens of stores have been set up in Jiangsu, Zhejiang, and Shanghai.
  • 2021
      • 2021 Focus Terminal
      • As many capital factions pour into the automotive aftermarket, major platforms compete to compete in the terminal market. Taking Schneider Auto Parts Mall as a drag, “Schneider Car Care” is launched to further provide owners with an integrated, convenient, efficient, and economical high-quality car care experience.